The city of Tarariras, founded by the end of the 19th.century, is in the Southern region of the department.

It has a population of 6,500 people, most of whom are of Spanish or Italian descent, there being also some of German, British, French, etc.

Their economy is based in agro industries, such as meatpacking plants, dairy, seeds, and also alcoholic and non-alcoholic beverage industries.